The first principle of building a community or a religion
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Most community builders spend their time creating content for the community.
Better content. Better events. Better onboarding sequences.
And the community still slowly dies.
I have seen this happening again and again in my business. And in my clients' businesses.
Not because the product is bad.
Not because you stopped caring.
But because there's one thing nobody talks about: and without it, even the most "engaged" communities collapse.
I've seen it happen to a community that was once valued at $5 million. They had everything dialed in. Except this one thing. And it dropped to $100k.
The thing? They stopped bringing in new people.
Sounds obvious when you say it out loud. But most of us are spending 80% of our energy on retention while barely thinking about acquisition. And that imbalance quietly kills communities — sometimes over months, sometimes over years.
I wrote about this — what I call the New Blood Principle — and the three specific ways to actually fix it (without cold DMing strangers or running paid ads you can't afford).
If you're building a community and wondering why it feels like you're treading water, this one's worth a read.
→ https://withhimanshu.com/the-new-blood-principle-community/
Let me know what do you think about it?
